Branding
Gran Clavel
Client: Gran Clavel
wozere for: Gran Clavel
Disciplina: Naming, Branding, Editorial & Graphic Design, Creative Direction
Madrid, 2018
Gran Clavel is the name of a culinary space located in one of the busiest corners of Madrid´s Gran Vía. The space brings together a vermutería, a wine bar, and a food house that promote local products, small businesses and Madrid´s pop culture.

We worked on the naming and designed the brand with its three identities and respective claims. Additonally, we designed the brand´s various applications: menus, business cards, napkins, coasters, tableware and window displays.
La gráfica pretende mostrar la declaración de intenciones del local, reflejando la cultura castiza madrileña con un toque contemporáneo.