La Maison des Carrés
Client: Hermès
wozere for: Hermès
Discipline: Events
Barcelona, 2017
As a small preview of what Hermès would present two weeks later, we organized an exclusive meal in an unexpected corner of Barcelona: L'Hivernacle. In contrast with its industrial aesthetics, we filled the historical greenhouse with Bornay’s botanical arrangements; floral compositions inspired by the handkerchiefs that best represent the silk road’s key points. Pepi de Boissieu, João Alcântara and Laura Veraguas offered a detailed thematical menu. Brazil, place of origin of the brand’s material, invaded Sant’s neighborhood for a day. Exoticism, quality and color. The guests: fourty personalities, chosen to find out (and tell others) that Hermès had come to town.
La Maison des Carrés
At number 9 of the Pasaje de los Campos Elíseos, a few meters away from Paseo de Gracia, La Maison des Carrés was brought to life; a faithful reproduction of Hermès’s online store and virtual home for the past years. Illustrator Pierre Marie designed the space, which remained open for X days and included all sorts of entertaining activities. A photo booth, origami workshops, personalized drawings and lots of magic; an Hermèsmatic laundry to dye handkerchiefs and a dressing table where you could learn the art of knotting them. In addition to the unique circuit, a secret garden surprised the visitors. Ice creams and toasts of hummus and tzatziki –based on the carrés’s appearance were the culinary contributions to this beautiful experience, open to anyone willing to savour it.
Bal de Soie
To complete the barcelonian tour, ​​Hermès celebrated its traditional Bal de Soie at the Can Clota Palace, a majestic house in the outskirts of the city. The assistants –in formal attire for the occasion– ran into the first amusement upon their arrival: a labyrinth of mirrors and handkerchiefs in which to get lost. On the outside, dreamy gardens; on the inside, coffered ceilings and murals. Pepi de Boissieu and Vía Venetto proposed a contemporary version of seventeenth-century French cuisine, served under the light of candelabras and crystal lamps. Make-up artists and hairdressers transformed our guests, who enjoyed the peculiarities of a night packed with masks and music. Romantic readings of carrés, Parisian performers to alternate with, dancers in unpredictable nooks and huge silk cyclorams at every step. An amazing gala, final culmination.