The spot was conceived with a simple purpose in mind: exposing Hermès’s work. To do so, we installed rows of pedestals inside a luminous room; on each one of them, a luxury item. The sobriety of the concrete blocks accentuated the sumptuousness of the handbags and shoes. In the background, elements associated with the brand, situated in strict order and fused against the white wall. A striking aesthetic, as blatantly commercial as poetic: repetition and uniqueness, invisibility and presence; the object – sometimes product, sometimes work of art – conceptual backbone.