Opening: It snowed in Madrid. Sofía Sánchez de Betak, international reference, served as hostess to a selection of specialized journalists, opinion leaders and celebrities. Chef Estanis Lorenzo, together with Pepi de Boisseau’s team, offered a unique gastronomic proposal, inspired by the four seasons. Beautiful snowflakes created an unexpected backdrop. The sixty influencers discovered the many areas of the megastore and left with personalized garments, now a viral success.