Narciso Rodriguez Rouge
Narciso Rodriguez
Client: Narciso Rodriguez
wozere for: Narciso Rodriguez
Discipline: Events
Madrid, 2018
To introduce Eau de Parfum Rouge, the new fragrance by Narciso Rodríguez, we developed a red-themed event. We chose Ivorypress art gallery, designed by architect Norman Foster, to host the event.
Everything in red. From the invitation to the glasses. We dyed the gallery´s space for the Narciso Rodriguez perfume presentation.
The interior design work was minimalistic, giving importance to the space itself and the light. The red neon light going through the table and up the wall, the furniture and the floral decoration all created an interesting dialogue with the postindustrial architecture of the space. The brand's logo and prints of images from the campaign helped contextualize the event.