Client: Heineken
wozere for: Heineken
Madrid, 2015
Throughout Spectre, James Bond travels to Mexico City to stop a dangerous group of terrorists. The chosen date for such an important mission? The Day of the Dead: a festivity dedicated to honoring ancestors. Madrid’s premiere of the film took place at the Teatro Real. Heineken threw a party later on, giving us the perfect opportunity to prolong the Bond experience. Wishing to keep the audience immersed in the trance, we evoked the popular Mexican celebration: a tour that included different moments and scenarios and culminated in pure celebration.
Young widows in martial position, black lace and mourning crepe, boys disguised as skeletons and a funeral march setting the pace....That’s how we welcomed the more than four hundred guests that came to our particular circuit: a succession of spaces within the theater itself, transformed for the occasion. Not a single detail was missing: crows on light poles, traditional altars full of fruit, candles and portraits, offerings made out of papel picado, painted skulls and alfeñiques: a set up that reproduced the aesthetic of Mexican culture (between colorful and sinister, rich in nuances and textures). Brumalis floral arrangements completed, under impressive lights, a spectacular decoration. Ramón Freixa brought the food and a group of mariachis entertained during the night, which ended with lots of rhythm thanks to Las Chichis.